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RevGuard Wants to Take Over the World

I've just been asked to help RevGuard---as their Lead Marketing Guru---to grow their business. I'm so excited about them---because they 'optimize', with multivariate testing, the communications with consumers when they call in to update or cancel their billings. Ninety percent of the businesses that use them see a 50% increase in profits in just 90 days! Killer!

One dollar of the millions that I made them...

I assured Video Professor I could double their sales in 1 year. Since they had fired four Ecom Directors for not hitting their goals in the two years before I showed up, they were skeptical, BUT, just 13 months later (with the help of a great team) I had driven sales up from $12 Million to $66 Million. Yeah, Baby!

My PMP Certification is getting closer...

I don't know why I didn't do this sooner. I have clocked over 10,000 hours of qualified projects. I've worked at companies with 10 employees or 10,000 and have been able to "Get S*it Done" and still remain friends with everyone. That's the hardest part of the job of a good PM, but definitely the most rewarding.

Typical Company's Social Media Program

Because of my ROI driven focus, I've been a 'late adopter' for social media. Social media has been mostly a lot of 'activity' and expense with little direct ROI. (Forbes confirmed (in 2013) that only 2% of ecommerce is related to social media). I do believe that the risk of investment is now acceptable however and companies should adopt the few media strategies that are working. It is time to act.

"Brent is the consummate professional. He demonstrated time and again that he fully understands the e-commerce customer experience from acquisition to the sale to customer service post-sales. I truly hope to have the opportunity to work with Brent again". --Rusty Cole